London's quality and urban style have greatly influenced the brand Pepe Jeans that fosters urban fashion styles that represent its bravery and new fashion. The backbone of this streetwear brand is men's, women's, and children's footwear, but you can also find special elegant and portable clothing. The quality of Pepe Jeans was first recognized by the members of the rock band “The Smiths” who were there from the beginning of this world story. The team was later joined by Kate Moss, footballer Cristiano Ronaldo, actors Sienna Miller and Ashton Kutcher, all of whom were the London-based trademark. A few years ago, Pepe Jeans, among other brands, was granted with the license to use the pop-art icon work Andy Warhol, and also started co-operation with Formula 1.